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Chief Marketing Officer

Company: New Reach Education
Location: Tempe
Posted on: September 17, 2022

Job Description:

As the CMO, you will lead our marketing, sales, and business development teams to support student/member success in the online education space. Our CMO is at the center of our business' success! You will lead and influence at the strategic, operational, and tactical levels of our business.
Our company partners with world-class thought leaders, including some television stars of the hit A&E series "Triple Digit Flip," Jamil Damji and Pace Morby, to transform the lives of our students. As our CMO, you will be a key business partner with them and our other thought leaders.
Our CMO has to be positive, energetic, an agile thinker, and be able to attract, develop, and retain great talent.
Are you interested in working for a company committed to your personal and professional growth and development while you have fun, grow our business and help students transform their lives?
OUR COMPANY:New Reach Education is based in Tempe, Arizona focused on investment and financial education. Our mission is to unlock financial freedom for millions through practical, actionable education. Currently supporting thousands of members, New Reach Education is making a powerful and lasting impact on the communities it serves.

  • Set the strategic plan for marketing, sales and content to grow existing business
  • Serve as the lead for our business development team to develop and onboard new brands and thought leaders that align with our culture
  • Drive digital marketing and master data-driven decision-making capability at individual and team levels
  • Manage P&L for each brand and the entire sales and marketing teams
  • Attract, onboard, and develop top-tier talent
  • Lead company's marketing capabilities across the US: brand marketing, public relations, social media and performance marketing, marketing analytics and marketing operations
  • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
  • Drive department innovation within desired KPI's and OKR's
  • Research competitors to stay current with similar products or services on the market.
  • Collaborate cross-functionally and with the C-Suite to make high-level decisions regarding the budget and the direction of the company
  • Create and maintain a successful brand and image that attracts students and brand thought leaders
  • Manage marketing plans and strategies for new and existing brands
  • Develop and cultivate talent, engage and coach employees, and foster an organizational culture that aligns employee and team performance with strategic goals and objectives
  • Demonstrate a passion for the firm's mission, vision and values
    • 10+ years of professional experience in marketing, sales, or strategy planning roles
    • 7+ years of managerial experience with responsibility for a group of brands and for a team of 10+ employees
    • Previous experience in marketing, sales, communication and budgeting
    • Previous experience in acquisition marketing
    • Excellent written and verbal communication skills
    • Innovative and creative
    • Ability to lead groups and be decisive
    • Collaborative skills to accept and incorporate ideas into strategies
    • Time management and organization in order to meet strict deadlines
    • Ability to recognize trends and stay ahead of them
    • Proficient with analysis and design softwareBENEFITS
      • Benefit Package- Medical, Dental, & Vision and PTO
      • Friendly & Productive Environment (Good Vibes Only!)
        New Reach Education supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. All interested professionals are encouraged to apply.

Keywords: New Reach Education, Tempe , Chief Marketing Officer, Executive , Tempe, Arizona

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