Credit-Based Marketing Program Manager
Company: Freedom Financial Network
Location: Tempe
Posted on: August 4, 2022
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Job Description:
Job DescriptionAbout the Role:Effectively identifying and
targeting clients to present customers with the most compelling and
appropriate offer is central to our success. Whether through client
partnerships, referrals from aggregators, social media advertising,
email, or direct mail marketing, being able to identify prospects,
and gather accurate data to determine the right product/rate/offer
combination is crucial.We continually seek to expand our reach and
deliver appropriate solutions for Everyday Americans who are
struggling and striving to improve their financial health. And we
recognize that improving how we obtain, manage, and utilize data is
critical to that expansion. Freedom has embarked on a Credit-Based
Marketing journey that relies on broadening our ability to access
data (both credit and non-credit) and simultaneously developing the
technical ecosystem to utilize that information to maximum
effectiveness in our marketing campaigns. We seek a strong program
manager to manage our suite of Credit-Based Marketing programs. To
be successful, you are someone who pays attention to details and
has successfully managed the priorities, requirements, and
timelines of multiple cross-functional projects concurrently. You
can articulate and understand strategy, plans, and requirements
driving understanding and alignment among business partners & data
vendors to achieve a common goal. You are comfortable and highly
effective in bridging gaps between IT, Analytics, Marketing, Credit
Risk, Product, Sales, and Business constituents to help find common
ground, drive clarity, and promote understanding across teams. You
have experience and a thorough understanding of various marketing
channels (e.g. direct, partners, and digital). You have deep
knowledge of working with the credit bureaus and with credit data.
In particular, you have experience managing or interacting with
high-volume, high-frequency direct marketing campaigns. You are
forward-looking with a keen ability to anticipate challenges that
the project team might face and would proactively collaborate with
the cross-functional team to remove obstacles and mitigate
risks.Responsibilities:- Maintain priorities, requirements, and
timelines of all Credit-Based Marketing programs across the
enterprise, such as our Direct Marketing campaigns, the
implementation of our analytical and marketing platform, the
development of new prequal solutions for our Partner channels, and
the deployment of new online acquisition flows - Ensure on-time and
flawless execution of our Direct Mail campaigns across each BU -
Maintain a pulse on the health of our Direct Mail programs and keep
track of overall program performance to plan - Coordinate closely
with the Credit Bureaus, Data Science, Analytics, Credit Risk,
Product, and Marketing teams to ensure projects are delivered on
time - Develop and maintain detailed process flows of all of our
Credit-Based Marketing programs - Maintain a pulse on all
bureau-related activities and spending across the enterprise and
conduct invoice reviews and
reconciliationsRequirements/Characteristics: The Credit-Based
Marketing Program Manager will be an important individual
contributor to our organization and will report to the Vice
President of Credit-Based Marketing. The programs that you manage
and execute will be critical strategic levers for Freedom and have
the potential to drive substantial revenue growth and create
significant enterprise valueRequirements:- 3-5 years of experience
in marketing, analytics, product, and/or risk performing program
and project management functions, ideally with experience managing
or interacting with high-volume, high-frequency direct marketing
campaigns for financial products or other highly regulated consumer
products - Experience working directly with credit bureaus and/or
credit-based lenders or lending marketplaces - Experience driving
campaign management and/or product management processes with
demonstrated ability interfacing directly with end-users (e.g.
marketing channel managers, analysts, data scientists, etc.) -
Strong business acumen coupled with outstanding project management,
analytical, and communication skills - You can make pragmatic
trade-offs based on business context and time constraints -
Experience driving and overseeing improvement, technology
deployment, implementation, and adoption of new systems in
demanding environments - A can-do attitude, always looking to drive
improvement of program processes - Attention to detail, curiosity,
creative problem-solving skills, and a desire to continuously
improve - An upbeat, optimistic, and infectious personality with a
growth mindsetAbout Us: Freedom Financial Network is a leading
digital personal finance company, built to help people. We do what
traditional banks don't: Put people first. We believe in treating
people like humans, not account numbers. We help everyday people
get on, and stay on, the path to a brighter financial future, with
innovative technology and personalized support at every step. We
help people control expenses, manage debt, save money, plan ahead,
and make better financial decisions. By leveraging our proprietary
data and analytics and artificial intelligence we offer solutions
tailored for each step of a consumer's financial journey, including
personal loans, home equity loans, help with debt, and even
financial tools and education. With 2,400 employees across
California, Arizona and Texas, we have served more than 1 million
customers, resolved more than $15 billion in consumer debt and
originated $6.5 billion in loans over the course of our 20 years in
business. Driven by our core values, we're passionate about
supporting our communities and proudly awarded over $500,000 in
grants distributed by the Freedom Foundation Fund and the Freedom
Family Fund in 2021. We believe in a culture led by diversity,
equity, and inclusion, and encourage our employees to bring their
full selves to work every day. Our diversity-focused Employee
Resource Groups (ERGs) are open to all, whether a member of the ERG
community or an ally of the group and we are a member of the
Fintech Racial Equity Coalition to address and improve inequality
in the fintech industry.Finally, we take great pride in our
achievements. This year we topped the list of Best Place to Work by
the Phoenix Business Journal, were a top 100 Corporate
Philanthropist by the San Francisco Business Times, a 2021 Most
Admired Company and a Tech Company with the Best Company Culture by
BestCompaniesAz, a 2021 Top Work Places winner by AZcentral and a
BuiltIn Best Places to Work winner, to name a few.Attention
Agencies & Search Firms: We do not accept unsolicited candidate
resumes or profiles. Please do not reach out to anyone within
Freedom Financial Network (FFN) to market your services or
candidates. All inquiries should be directed to Talent Acquisition
only. We reserve the right to hire any candidates sent unsolicited
and will not pay any fees without a contract signed by FFN's Talent
Acquisition leader. Associated topics: chief program officer, cpo,
manage, manager, management, monitor, product manager, project
manager, relationship manager, task
Keywords: Freedom Financial Network, Tempe , Credit-Based Marketing Program Manager, Executive , Tempe, Arizona
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