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VP of Marketing

Company: New Reach Education
Location: Tempe
Posted on: August 1, 2022

Job Description:

Who Are We?New Reach Education started with just an idea and a small office. Three years later, we have more than tripled in size and continue to see explosive growth. The digital course arena is competitive, but we've made ourselves stand out in the space with an unfailing dedication to student success. Simply put, we grow because our students get results.We believe in driving success for real people, not data points. We know how to make an impact, and we're looking to keep our growth on track. Our mission this year is to continue to expand our content and deliver truly life-changing results for every single one of our students.
Who We Want:We are looking for a VP of Marketing with experience in exponentially growing brands.
Right now, we are spending three hundred thousand+ every month on Facebook and Google, and we want to spend two million per month profitably. We have resources to test new channels if there is a clear plan with measurable goals in place. This position will be the lynchpin for at least one digital course brand, so we need a leader who can nurture a set of high-performers to reach their full potential.
If you communicate complex ideas clearly, love upskilling a team of talented juniors, and know the creative elements that convert, we want you. If you have a sixth sense for marketing, even better.
We are looking for a decisive leader to partner with our world-class team and brand visionaries, including stars of the hit A&E series "Triple Digit Flip," Jamil Damji, and Pace Morby.
What You Will Do:

  • Manage P&L for each brand and the entire department
  • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
  • Analyze multiple brand sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective.
  • Drive department innovation within desired KPI's and OKR's
  • Research competitors to stay current with similar products or services on the market.
  • Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients.
  • Collaborate both cross-functionally and with the C-Suite to make high-level decisions regarding the budget and the direction of the company.
  • Create and maintain a successful brand and image that attracts customers to the educational programs.
  • Manage marketing plans and strategies for existing brands and educational programs that comply with current company standards.
  • Develop marketing plans and strategies for new brands and educational programs that comply with current company standards.
    What You Need To Have:
    • Previous experience in marketing, sales, communication and budgeting
    • Previous experience in acquisition marketing
    • At least 6+ years of management experience
    • Excellent communication skills, both written and verbal. Innovation and creativity to create brand new strategies that attract customers and succeed over the competition.
    • Ability to lead groups and be decisive.
    • Collaborative skills to accept and incorporate ideas into strategies.
    • Time management and organization in order to meet strict deadlines.
    • Ability to recognize trends and stay ahead of them.
    • Proficient with analysis and design software. Knowledge of Internet marketing campaigns including SEO and Paid Media.
      • Full Benefit Package- Medical, Dental, Vision
      • Friendly & Productive Environment (Good Vibes Only!)
      • Opportunity to Advance Quick (Internal promotions are extremely common)

        New Reach Education supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. Females and minorities are encouraged to apply.

Keywords: New Reach Education, Tempe , VP of Marketing, Executive , Tempe, Arizona

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