Director of Marketing

Company: PressReader
Location: Tempe
Posted on: February 22, 2021

Job Description:

We're on a mission to provide private and parochial schools with a beneficial and user-friendly bridge to the digital world. Our work and our passion are at the nexus of education and technology. With more than 20 years of account management, programming and development experience, we are committed to exceeding our customers' expectations. At TextbookHub, schools are not just customers, they are Family.Are you a determined and friendly professional with a passion for helping schools' success with new technology? Are you passionate about customer engagement and outreach? If so, you might be a great fit for our company. We're looking for a self-starting Marketing Manager to oversee communications, content, ads, and events.The Director of Marketing will play a critical role to build out marketing programs in a fast paced environment to drive brand awareness, customer acquisition and engagement. This includes creating and executing marketing strategies across a variety of traditional and digital marketing channels. Responsibilities comprise defining customer requirements, driving creative design, and developing branding and marketing strategies.Role And Responsibilities* Develop, execute and measure marketing strategies and tactics, including digital ads, print campaigns, content marketing and other advertising * Work with designer to create digital and print materials for sales and customer engagement * Improve customer outreach and lead management * Develop and improve editorial and marketing calendar * Organize trade show events, sponsorships and other activities * Work across divisions and cross-functional teams in a highly dynamic workplace * Manage marketing assets and resources, including budget * Manage activities of a small team (1-3) * Communicate with senior management about marketing initiatives and project metrics * Direct all aspects of TextbookHub.com (design, functionality and content).This list of duties and responsibilities is not intended to be all-inclusive and can be expanded to include other duties or responsibilities as deemed necessary.RequirementsRequired Qualifications * Bachelor's Degree in Marketing, Communications, Business Administration or other relevant academic discipline* 5+ years in communications or marketing with deep experience in at least 2-3 of the following content marketing, email, social media, paid ads * 10 or more years of experience providing the types and levels of knowledge skills and abilities required by the job* Marketing plan development and implementation experience* Excellent communication and decision-making skills * Experience successfully managing multiple projects * Excellent organizational skills and attention to detail * Proficiency with WordPress * Experience with Adobe Creative Suite * Experience with content marketing * Familiarity with SEO strategies and Google Analytics * Experience with social media management platforms * Experience with major online retailing is a bonus Preferred Qualifications* Master's degree in business, marketing or Education concentration* Adobe Creative Suite skills* Experience with digital mediaBenefitsOptimal health is our mission. That's why we offer a robust benefit package that includes medical, dental, vision plans. Other benefits include generous PTO and fitness reimbursements.TextbookHub is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

Keywords: PressReader, Tempe , Director of Marketing, Executive , Tempe, Arizona