Lifecycle Marketing Manager Retention - Award-winning Culture - Bay Ar
Company: Freedom Financial
Location: Tempe
Posted on: February 22, 2021
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Job Description:
*WHO WE ARE:*Freedom Financial Network is a family of companies
that takes a people-first approach to financial services, using
technology to empower consumers to overcome debt and create a
brighter financial future. The company was founded in 2002 by Brad
Stroh and Andrew Housser on the belief that by staying committed to
helping people, you can ensure better financial outcomes for both
the customer and the business. This Heart + $ philosophy still
guides the vision of our growing company, which has helped millions
of people find solutions for their financial needs.What began with
2 people in a spare bedroom has now rapidly expanded to a vibrant
business that employs over 2,200 employees (known internally as The
Freedom Family) in two locations: San Mateo, CA and Tempe, AZ. When
you visit either of our offices, you?ll understand why our
employees have voted us the Best Place to Work for the last several
years. It's a place where the Heart + $ philosophy continues to
thrive, where we believe that success is only achieved by doing
what's right for our customers, our employees, and our
communities.In order to create brighter futures for our clients,
employees, and businesses, Freedom Financial Network holds itself
to four core values that have grown out of our Heart + $
philosophy: to care for everyone around us, act with integrity
every time, collaborate with everybody we work with, and get better
at what we do every day. .THE OPPORTUNITY:*Freedom Debt Relief is
looking for an experienced Lifecycle Marketing Manager to support
the implementation of the lifecycle marketing strategic plan
focused on retaining enrolled customers and extending customer
lifetime value. The role will be responsible for the timely and
efficient development, execution and reporting of integrated
marketing and communication plans that drive customer retention,
engagement, satisfaction and improve client graduation rate. This
position will work report to the Director of Lifecycle Marketing
and work closely with cross-functional teams to deliver high-impact
results for our business. This is a significant role that requires
strategic thinking, strong analytical and project management
skills, initiative, and multi-task execution. The ideal candidate
brings a consumer-centric perspective to every conversation, is an
excellent communicator who has achieved results collaborating in a
matrixed environment and has demonstrated success at building
meaningful and positive relationships.*.*.*THE ROLE:** Collaborate
with the Lifecycle Marketing team and cross-functional teams
including customer service, product and Business Intelligence to
identify gaps and opportunities that inform lifecycle retention
strategy and launch initiatives that improve key business metrics*
Develop and launch segmented nurture programs to create relevant,
personalized and differentiated customer experiences to effectively
engage and retain customers* Create and support customer-facing
collateral and communications (scripts, print, email, SMS, video,
web); execute transactional communications that support operational
initiatives* Collaborate with product and customer service partners
on strategy, UI, content and customer experience for online client
portal* Leverage customer insights and data to identify trends and
pursue the right questions; provide actionable recommendations and
deliver continuous improvements to our marketing programs* Monitor
and evaluate lifecycle marketing campaign/program performance;
identify and coordinate testing opportunities to optimize
performance and improve business metrics* Plan (from concept to
outlining detailed tasks and timeline) and manage multiple
projects; communicate with and work with others to execute and
ensure timelines are met* Measure, report and analyze marketing
campaign/program effectiveness* Maintain and update internal
lifecycle materials including journey map, glossary and inventory
documentation*.*REQUIREMENTS/CHARACTERISTICS:** Bachelor's Degree
in Marketing, Public Relations, Journalism, Business or relevant
field required* 4 to 6 years progressive B to C marketing
experience with a focus on driving engagement, nurture, and
customer retention (financial services a plus)* Significant
experience with multi-channel marketing tactics/campaigns (email,
SMS, scripts, video, web/mobile, print)* Solid qualitative and
quantitative analytical skills, ability to derive actionable
insights from data marketing data analytics and customer insights*
Customer-centric mindset with experience in process-improvement,
customer journey mapping, and segmentation strategies* Working
knowledge of messaging and brand principles* Solid analytical
skills and demonstrable experience in leveraging marketing data
analytics and customer insights* Working knowledge/experience with
various systems or software used to communicate, segment, analyze,
test and optimize the customer experience, including email
marketing and automation, CRM, web analytics, reporting and survey
tools (Salesforce, Acoustic/IBM/Watson, Tealium, Tableau a plus)*
Strong project management, organizational and communication skills;
able to work in fast-paced environment and adapt quickly to changes
in priority* Ability to work independently, be proactive, exercise
initiative and meet deadlines* Experience working collaboratively
with cross-functional/cross-department teams; demonstrable
experience in establishing effective internal relationships and
building consensus* Excellent written, presentation, interpersonal,
and people influencing skills* Proficient with Excel, Word,
Outlook, PowerPoint *CULTURAL FIT (Our Core Values):**Care.(for
everyone): We show compassion and contribute to the well-being and
growth of those around us. We only pursue products that improve the
financial lives of our clients.*Act with Integrity* (every time):
We take the right action even when it is hard and even when no one
is watching. We treat our employees, clients, and communities the
way they wish to be treated.*Get Better* (every day): We innovate,
iterate, and improve each day. We are creative, take thoughtful
risks, and ultimately learn and recover from failures.*Collaborate*
(with everybody): We strive to work together toward a common
purpose by proactively sharing information and inviting
participation. We recognize the perspective of various groups and
embrace healthy, constructive debate.*WHY JOIN THE FREEDOM
FAMILY?** Fast, continued growth ? there's a lot of opportunity for
advancement* Voted a Phoenix Best Place to Work 9 times by our
employees including the #1 spot for 2 years in a row!* Benefits
start within 30 days* 401k with employer match* 3 weeks? paid
vacation (increased with tenure)* 9 paid holidays & 5 sick days*
Paid time off for volunteer work and on your birthday*Attention
Agencies & Search Firms:* We do not accept unsolicited candidate
resumes or profiles. Please do not reach out to anyone within
Freedom Financial Network (FFN) to market your services or
candidates. All inquiries should be directed to Talent Acquisition
only. We reserve the right to hire any candidates sent unsolicited
and will not pay any fees without a contract signed by FFN's Talent
Acquisition leader.
Keywords: Freedom Financial, Tempe , Lifecycle Marketing Manager Retention - Award-winning Culture - Bay Ar, Executive , Tempe, Arizona
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