Professor of Practice in Digital Content
Company: Arizona State University
Location: Tempe
Posted on: March 21, 2023
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Job Description:
Professor of Practice in Digital Content
Job Description
The Walter Cronkite School of Journalism and Mass Communication at
Arizona State University one of the nation's premier professional
mass communications programs seeks a professor of practice to
launch and direct the school's new LA Content Studio. Hosted in the
ASU California Center in Downtown Los Angeles, the Content Studio
is a new, immersive strategic content learning experience in which
students activate their multimedia content creation skills to build
their own content brands, and work with existing brands to expand
their content footprints.
The LA Content Studio is one of the Cronkite School's many
professional immersion experiences, which exemplify our "teaching
hospital" model of education through hands-on learning and faculty
mentorship. In the Content Studio, students cultivate their media
and audience development skills as independent content
entrepreneurs, producing video, digital, social and immersive media
content; measuring content performance; and optimizing content
strategy. Students work on parallel paths, partnering with an
existing brand to tell its story through innovative, strategic
content, and building their own independent content brands through
YouTube channels, TikTok accounts, Substack newsletters, influencer
partnerships and more. The program's faculty leader will nurture
students' content creation skills, and develop their strategic
approach, content measurement skills and audience development
acumen.
The successful candidate is an experienced multimedia content
creator of the highest caliber with an entrepreneurial spirit and a
firm understanding of how to thrive in the content economy. The
candidate must be a creative problem solver who is comfortable in
an energetic, dynamic, startup environment while demonstrating a
commitment to innovation and collaboration.
This is a full-time, benefits-eligible, 12-month appointment with
an academic rank of "professor of practice." Salary is commensurate
with experience. This is not a tenure-track position.
Duties and Responsibilities:
Located on ASU's downtown Phoenix campus in the heart of the
nation's fifth-largest city, with additional centers in Los Angeles
and Washington, D.C., the school has 70 full-time faculty members
and more than 100 full-time professional staff and annual resources
of more than $40 million. The Cronkite faculty is made up of
award-winning professional journalists, strategic communications
specialists and world-class media scholars. Cronkite professors
include five Pulitzer Prize-winning journalists; digital media
thought leaders, top TV producers and correspondents, major
metropolitan newspaper editors and strategic communications
experts.
Cronkite offers bachelor's degrees in journalism and mass
communication, sports journalism, digital audiences, mass
communication and media studies, and digital media literacy. The
School offers master's degrees in mass communication, sports
journalism, investigative journalism and digital audience strategy
as well as a Ph.D. program in journalism and mass
communication.
Nearly 2,500 undergraduate, master's degree and doctoral students
are enrolled at Cronkite, preparing for careers in journalism,
strategic media and related communications fields. Of the
undergraduate residential student population, more than 60% come
from out-of-state and more than 37% are students of color. The
retention rate consistently exceeds 90%, and Cronkite students
regularly lead the country in national journalism competitions.
The school champions a "teaching hospital" model of education, for
which it has received international acclaim. Cronkite News is among
more than a dozen full-immersion capstone programs at the school,
in which students work in intensive, real-world settings under the
guidance of top-flight professionals and in collaboration with
research faculty.
About the ASU California Center
At ASU's flagship Los Angeles campus, students can access
internships and learning opportunities only available in a global
city, and world-class faculty and innovative media projects only
available at the Cronkite School. The California Center hosts the
L.A. Content Studio, where students build their own content brands
and produce content for existing brands, and Cronkite News' L.A.
Bureau, where digital and broadcast students create award-winning
news and sports content. The building is also home to Cronkite's MS
in Digital Strategy degree program a graduate degree that nurtures
digital marketing leaders and the MA in Narrative and Emerging
Media, which develops storytellers specializing in AR, VR and
emerging media techniques.
The heart of ASU's California Center campus is the flagship Herald
Examiner Building, located at 11th Street and Broadway.
Commissioned by William Randolph Hearst and designed by architect
Julia Morgan, the building has stood in downtown L.A. since 1914.
For decades, the building housed the Hearst Corporation's Herald
Examiner newspaper; now, it's home to the L.A. Content Studio,
Cronkite News' L.A. Bureau, as well as video/audio editing bays, a
broadcast studio, a 3D studio, classrooms, a two-story event space
and more.
About Arizona State University
ASU is one of the largest and most innovative public research
universities in the country, undertaking a bold reinvention of
higher education as a New American University. With four campuses
in the Phoenix metropolitan area, it serves more than 127,000
students on campus and online. For the past seven years, it has
been ranked No. 1 for innovation by U.S. News & World Report.
In the past decade, ASU has developed numerous new programs and
units that bridge disciplinary boundaries to enable the exploration
and discovery of new knowledge, while developing practical
solutions to serve Arizona and the world at large. The university
has strong and simultaneous commitments to educational access,
excellence, and impact, and assumes significant responsibility for
the cultural, social and economic vitality of its surrounding
communities.
Applications
Submission materials must include:
Keywords: Arizona State University, Tempe , Professor of Practice in Digital Content, Education / Teaching , Tempe, Arizona
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