Student Email Coordinator - Performance Marketing
Company: ASU Enterprise Partners
Location: Tempe
Posted on: March 16, 2023
Job Description:
Student Email Coordinator - Performance MarketingThe ASU
Outreach Hub is dedicated to connecting more constituents in
impactful ways using data-derived insights, integrated and
collaborative approaches and advanced outreach techniques in
support of the ASU Public Enterprise.The Student Email Coordinator
is responsible for supporting the Performance Marketing team within
the Outreach Hub (OH), a subsidiary of ASU Enterprise Partners
(ASUEP), with the management of email campaigns. This individual
will assist in creating, scheduling, deploying, and measuring the
effectiveness of email communications and campaigns. The typical
day-to-day focus of the student assistant is creating dynamic email
content and journeys. This role will be routinely working in
collaboration with planning, technical and creative teams as well
as preparing content to be loaded into the system, and reviewing
test sends prior to their final delivery. This role is expected to
work 20 hours a week with extended hours available during breaks.
The position will require approximately 20 hours per week, with
additional availability during the non-school year.Learn more about
our student employment program .What you'll do:
- Creates and builds Salesforce Marketing Cloud emails and
templates
- Responsible for sending and scheduling email campaigns
- Tracks email campaign metrics (delivery, open, click-through
rates)
- Helps monitor journeys, email sends, and the performance of
online and offline campaigns
- Reports on email campaigns, results, and marketing KPIs
- Proofreads emails for clarity, grammar, and spelling
- Ensures mobile-friendly email templates
- Enters and updates information into relevant databases
- Provides back-up support for the Performance Marketing team as
needed
- Other duties as assignedWhat you'll need:
- Ability to maintain a high degree of confidentiality and
responsibility regarding information related to Enterprise
Partners, its subsidiaries and University business and confidential
prospect information
- Strong and collegial interpersonal skills; ability to
communicate effectively via verbal and written communication
- Exposure to email marketing
- Strong time management skills
- Ability to work both independently and as part of a team
- Problem solver who can take initiative and set priorities while
being flexible
- Attention to detail and thoroughness in completing assigned
duties
- Excellent planning, highly organized, and able to handle
multiple projects
- Knowledge of and experience with Microsoft office products
(Word, Excel, and Outlook)
- Capable of managing several activities at the same
timePreferred Skills and Abilities:
- Knowledge of digital marketing best practicesRelevant
qualifications:
- An Arizona State University undergraduate or graduate student.
Any student with the willingness to learn is encouraged to apply.
ASUEP follows federal guidance which requires employees of federal
contractors to be fully vaccinated for COVID-19, except in limited
circumstances in which an employee is legally entitled to an
accommodation for medical or religious reasons.Preferred Education
and Experience:
- An Arizona State University undergraduate or graduate student
pursuing a degree in Business, Marketing, Communications, or
similar field
- Familiarity with Salesforce Marketing Cloud, email campaigns
and using web-based tools
- Knowledge of HTML and content management systems
- Familiarity with analytics and reportingBenefits:
- Hybrid work schedule. We work from home on Mondays and
Fridays!
- $30 bi-weekly cell phone reimbursement
- Hands-on experience in a professional environment
- Professional development plans
- Opportunity to network with ASUEP leaders and other ASU
students
- Access to LinkedIn Learning and their 8,000+ courses
- Professional skills workshopsAt ASU Enterprise Partners:We
serve.We serve the faculty and staff of ASU to bring them resources
so they can do all the great things that they do.We innovate.We're
always looking for new ideas, new solutions, new approaches and new
ways to address the challenges facing ASU.We engage.We engage our
donors, philanthropists, investors and partners, connecting them to
ASU and helping them share their time, talent and treasure.We
care.When we serve, innovate and engage, it shows that we care -
about faculty, staff, donors, fellow employees and other partners
as we bring resources to ASU.ASU Enterprise Partners and its
subsidiaries is an equal opportunity employer that is firmly
committed to promoting justice, equity, diversity, and inclusion
within our organization and throughout our sphere of influence.
Because we embrace a spirit of innovation and achievement, we will
endeavor to maximize the talent and potential of all employees,
directors, and volunteers through bold and strategic action aimed
at building success and a sense of belonging. All employees are
expected to act in good faith to support these actions and to not
impede the efforts of others to build a just, equitable, diverse,
and inclusive organization.ASU Enterprise Partners is an Equal
Opportunity Employer
Keywords: ASU Enterprise Partners, Tempe , Student Email Coordinator - Performance Marketing, Advertising , Tempe, Arizona
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