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Student Email Coordinator - Performance Marketing

Company: ASU Enterprise Partners
Location: Tempe
Posted on: March 16, 2023

Job Description:

Student Email Coordinator - Performance MarketingThe ASU Outreach Hub is dedicated to connecting more constituents in impactful ways using data-derived insights, integrated and collaborative approaches and advanced outreach techniques in support of the ASU Public Enterprise.The Student Email Coordinator is responsible for supporting the Performance Marketing team within the Outreach Hub (OH), a subsidiary of ASU Enterprise Partners (ASUEP), with the management of email campaigns. This individual will assist in creating, scheduling, deploying, and measuring the effectiveness of email communications and campaigns. The typical day-to-day focus of the student assistant is creating dynamic email content and journeys. This role will be routinely working in collaboration with planning, technical and creative teams as well as preparing content to be loaded into the system, and reviewing test sends prior to their final delivery. This role is expected to work 20 hours a week with extended hours available during breaks. The position will require approximately 20 hours per week, with additional availability during the non-school year.Learn more about our student employment program .What you'll do:

  • Creates and builds Salesforce Marketing Cloud emails and templates
  • Responsible for sending and scheduling email campaigns
  • Tracks email campaign metrics (delivery, open, click-through rates)
  • Helps monitor journeys, email sends, and the performance of online and offline campaigns
  • Reports on email campaigns, results, and marketing KPIs
  • Proofreads emails for clarity, grammar, and spelling
  • Ensures mobile-friendly email templates
  • Enters and updates information into relevant databases
  • Provides back-up support for the Performance Marketing team as needed
  • Other duties as assignedWhat you'll need:
    • Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
    • Strong and collegial interpersonal skills; ability to communicate effectively via verbal and written communication
    • Exposure to email marketing
    • Strong time management skills
    • Ability to work both independently and as part of a team
    • Problem solver who can take initiative and set priorities while being flexible
    • Attention to detail and thoroughness in completing assigned duties
    • Excellent planning, highly organized, and able to handle multiple projects
    • Knowledge of and experience with Microsoft office products (Word, Excel, and Outlook)
    • Capable of managing several activities at the same timePreferred Skills and Abilities:
      • Knowledge of digital marketing best practicesRelevant qualifications:
        • An Arizona State University undergraduate or graduate student. Any student with the willingness to learn is encouraged to apply. ASUEP follows federal guidance which requires employees of federal contractors to be fully vaccinated for COVID-19, except in limited circumstances in which an employee is legally entitled to an accommodation for medical or religious reasons.Preferred Education and Experience:
          • An Arizona State University undergraduate or graduate student pursuing a degree in Business, Marketing, Communications, or similar field
          • Familiarity with Salesforce Marketing Cloud, email campaigns and using web-based tools
          • Knowledge of HTML and content management systems
          • Familiarity with analytics and reportingBenefits:
            • Hybrid work schedule. We work from home on Mondays and Fridays!
            • $30 bi-weekly cell phone reimbursement
            • Hands-on experience in a professional environment
            • Professional development plans
            • Opportunity to network with ASUEP leaders and other ASU students
            • Access to LinkedIn Learning and their 8,000+ courses
            • Professional skills workshopsAt ASU Enterprise Partners:We serve.We serve the faculty and staff of ASU to bring them resources so they can do all the great things that they do.We innovate.We're always looking for new ideas, new solutions, new approaches and new ways to address the challenges facing ASU.We engage.We engage our donors, philanthropists, investors and partners, connecting them to ASU and helping them share their time, talent and treasure.We care.When we serve, innovate and engage, it shows that we care - about faculty, staff, donors, fellow employees and other partners as we bring resources to ASU.ASU Enterprise Partners and its subsidiaries is an equal opportunity employer that is firmly committed to promoting justice, equity, diversity, and inclusion within our organization and throughout our sphere of influence. Because we embrace a spirit of innovation and achievement, we will endeavor to maximize the talent and potential of all employees, directors, and volunteers through bold and strategic action aimed at building success and a sense of belonging. All employees are expected to act in good faith to support these actions and to not impede the efforts of others to build a just, equitable, diverse, and inclusive organization.ASU Enterprise Partners is an Equal Opportunity Employer

Keywords: ASU Enterprise Partners, Tempe , Student Email Coordinator - Performance Marketing, Advertising , Tempe, Arizona

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