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Marketing Specialist V

Company: Genuent
Location: Tempe
Posted on: November 26, 2022

Job Description:

Title: Direct-to-Consumer Marketing Manager

Location: Tempe, AZ (Hybrid)

Duration: 6+ Months

Compensation: $50-65/hr W2

Work Requirements: US Citizen, GC Holders or Authorized to Work in the US

Job Description:

  • Collaborate with Lines of Business to help define, manage, and deliver key email and direct mail initiatives against business goals; provide channel specific leadership on direct mail strategies and industry best practices
  • Oversee creative development and creative schedule with agency partners based on input from Line of Business and Regulatory partners; ensure all assets meet print production standards and requirements for email/mailing and tightly manage production costs; oversee the transfer of creative assets to the print shop, if applicable, and perform pre-production audits of creative proofs
  • Manage communications through the email channel:

    • Develop and execute ad hoc and automated email campaigns designed to align with stakeholder needs/requirements and drive deeper customer engagement
    • Utilize email service provider's platform and consultative resources to execute campaigns and obtain performance metrics
    • Coordinate email projects with multiple internal stakeholders and vendors; monitor progress and provide recommendation to ensure email communications are implemented in a timely, cost-effective, and efficient manner
    • Collaborate with creative team on design content; ensure email data files meet email campaign data requirements; perform QC on data files and email tests prior to email deployment to ensure accuracy
    • Utilize email channel performance metrics to provide recommendations for testing and learning; leverage email best practice to improve email performance
    • Manage campaign calendar and communicate with internal stakeholders regarding timing, scope, and costs
    • Manage day-to-day vendor contact to ensure accuracy and accountability; develop and execute vendor contracts and statements of work with Sourcing and Procurement
    • Oversee ongoing risk management; address issues and provide resolution as needed; enhance and optimize channel and platform based on needs; manage CAN SPAM process

    • Manage communications through the direct mail channel:

      • Coordinate all direct mail projects with internal groups and external vendors; monitor progress and make recommendations on workflow and timeliness to achieve completion of approved marketing and communication mailings in a timely, cost-effective, and efficient manner
      • Ensure all data is captured appropriately to meet the requirements of the campaign criteria and mapping of variable copy logic; ensure secure transfer of data and perform pre-production data validation
      • Perform thorough and rigorous audits, on all mailings prior to drop; work with vendor to make any necessary corrections
      • Manage external agencies and vendors in support of direct mail campaigns; develop and execute statements of work in partnership with Sourcing and Procurement; oversee campaign calendar and communicate with internal stakeholders regarding scope, timing, and costs; ensure vendor transparency, accuracy and accountability; address issues and resolutions as needed

        Skillset / Experience:

        • Minimum of 5 or more years of professional marketing experience. Financial services experience is preferred.
        • Solid experience with all facets of direct mail development and execution - including creative development, messaging, data handling/auditing, and partnering with letter shops on production and execution; knowledge of industry standards and best practices
        • Experience with email processing
        • Knowledge of customer databases and data processing, as well as experience in vendor management (marketing agencies and letter shops)
        • Experience in navigating internal and external business partners with effective communication and positive relationships
        • Strong written and verbal communication, project management, and problem-solving skills
        • Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Teams
        • Willingness to take initiative and ownership of tasks and deliverables
        • Must be able to work under pressure and within strict deadlines
        • Highly organized and capable of juggling multiple projects at the same time
        • Good natured individual - flexible and willing to work in a dynamic, fast paced environment

          Our benefits package includes: -

          • Comprehensive medical benefits
          • Competitive pay, 401(k)
          • Retirement plan
          • ---and much more!


            About INSPYR Solutions:

            TekPartners and Genuent are becoming INSPYR Solutions. As a leading information technology partner, we connect top IT talent with our clients to provide innovative business solutions through our IT Staffing, Professional Services, and Infrastructure Solutions divisions. We understand and value the unique needs of highly-skilled information technology professionals in the industry and always strive to stay above the curve. Our company was founded on the following core values: Be the Best, Understand the Urgency, Never Ever Give Up, Have the Courage to Excel, and Make a Contribution. We take pride in our business model and strive to create a positive workplace environment through an exemplary culture.

            INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Keywords: Genuent, Tempe , Marketing Specialist V, Advertising , Tempe, Arizona

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