Director of Digital Marketing
Company: New Reach Education
Location: Tempe
Posted on: August 2, 2022
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Job Description:
Who Are We?New Reach Education started with just an idea and a
small office. Three years later, we have more than tripled in size
and continue to see explosive growth. The digital course arena is
competitive, but we've made ourselves stand out in the space with
an unfailing dedication to student success. Simply put, we grow
because our students get results.We believe in driving success for
real people, not data points. We know how to make an impact, and
we're looking to keep our growth on track. Our mission this year is
to continue to expand our content and deliver truly life-changing
results for every single one of our students.Who We Want:We are
looking for a Director of Digital Marketing with experience in
exponentially growing brands.Right now, we are spending three
hundred thousand+ every month on Facebook and Google, and we want
to spend two million per month profitably. We have resources to
test new channels if there is a clear plan with measurable goals in
place. This position will be the lynchpin for at least one digital
course brand, so we need a leader who can nurture a set of
high-performers to reach their full potential.If you communicate
complex ideas clearly, love upskilling a team of talented juniors,
and know the creative elements that convert, we want you. If you
have a sixth sense for marketing, even better.We are looking for a
decisive leader to partner with our world-class team and brand
visionaries, including stars of the hit A&E series "Triple
Digit Flip," Jamil Damji, and Pace Morby.Help us drive enrollment
campaigns through organic and paid marketing channels to deliver
life-changing opportunities to new members.Measurement and data
analysis are just the beginning. Our Director of Marketing won't
just review trends, they'll SET them.What You Will Do:--- Analyze,
understand, and teach the internal team on the user journey and
funnel, sales cycle and product lifecycle, and their respective
pressures on the marketing organization to drive demand and
revenue.--- You will work with C-suite, marketing, operations,
data, and product leads to unblock dependencies, uncover new
insights and opportunities for cross-team collaboration.--- Lead
the development of clear performance targets and establish
reporting for internal partners.--- Manage a portfolio of
performance campaigns with the goal to increase cash ROAS across
multiple channels including but not limited to Facebook, Instagram,
YouTube, Search, and Display.--- Lead A/B testing including
developing a media plan across paid media channels (testing
variables including offer, copy/messaging, targeting and
segmentation, and creative).--- Create a detailed plan to improve
customer LTV for at least one course brand (upsells, downsells,
cross-sells, new products ).--- Explore new channels for potential
growth marketing opportunities, primarily on performance
tactics.--- Inspire big-picture creative thinking, experimentation
from the entire team so that all staff are engaged in content
creation.What Crushing It Looks Like:--- Success 30 days in:
understanding your brand's goal and pacing to goal, positioning,
historical performance, the team's goals and responsibilities,
individual team's individual growth track, and creating a detailed
plan on how to improve ROAS.--- Success 60 days in: communicating
goals and pacing to the team, leading marketing reporting to
leadership, implementing the first phase of your detailed plan,
holding weekly one-on-ones with three reports, creating at least
three ads that beat our existing ROAS benchmarks.--- Success 90
days in: understanding the product roadmap and how it relates to
marketing, creating OKRs with the CMO & COO, collaborating with
sales to improve lead quality, increasing month-over-month spend by
20% while keeping ROAS the same or better, delivering performance
reviews, and starting a new channel that is ROAS
positive.BENEFITS
Keywords: New Reach Education, Tempe , Director of Digital Marketing, Advertising , Tempe, Arizona
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