Sr. Paid Media Specialist

Company: Highnoon
Location: Tempe
Posted on: May 10, 2022

Job Description:

Highnoon is looking for a full-time Sr. Paid Media Specialist to join our media team. The ideal candidate should possess 2-4 years of experience setting up campaigns according to client objectives and strategic direction, plus managing and optimizing paid media campaigns based on performance. This experience can be client-side, or agency-side. Specific required experience should include direct platform work within Google Ads (Paid Search, YouTube, Display, and Remarketing) and social media platforms (Facebook, Instagram, and LinkedIn). Responsibilities: Perform keyword research Work with account teams to develop paid media strategies and build out campaigns Campaign setup and management for paid media channels including but not limited to, paid search, LinkedIn, Facebook, YouTube, display and retargeting Execute paid media optimizations based on performance and client goals & objectives Understanding of keyword match types, negative keywords, bid adjustments, targeting options, and other key campaign elements within Google Ads and other advertising platforms Manage campaign budgets UTM creation & implementation Gaining insights from advertising platforms and Google Analytics Track, report and analyze performance data to extract key takeaways and ongoing opportunities for improvement Execute and manage several paid media accounts simultaneously Work closely with the account management team to ensure Client goals are met through paid media channels Maintain expert-level knowledge and skillsets in existing and emerging platforms and technologies Independently manage time and workload Requirements The Ideal Candidate: 2-4 years of paid media experience (client-side, or agency-side) Bachelor---s degree in Marketing or a related field Strong understanding of paid media requirements and best practices Direct experience with Google Analytics, Google Ads, paid social and programmatic advertising Ability to implement tags and scripts and set up event tracking within Google Tag Manager Ability to think creatively, strategically, and identify and resolve problems autonomously Experience with A/B and other testing modalities Excellent writing and grammatical skills; articulate when speaking Ability to analyze data and provide data or evidence-based recommendations Highly organized with an ability to always hit deadlines for assigned work Highly experienced with Microsoft office products A very strong work ethic and ability to deal with the frequently changing workload including varied projects and fast-paced situations associated with an advertising and marketing agency Benefits Highnoon focuses on delivering the absolute highest quality digital marketing and technology solutions to results-driven organizations. We are a collaborative team of problem solvers comprised of passionate, forward-thinking individuals on a mission to do right by our clients. We---ve been ranked in the top of ---best places to work in Phoenix--- for years because we value our employees and strive for a strong work-life balance. If you see the value of a team-based environment where being motivated by and learning from your colleagues is a daily occurrence, then Highnoon may be for you. Compensation will be a competitive salary based on your past experience and what you can bring to the table. Other benefits include paid health insurance, 401k, flexible paid vacation and sick days, short- and long-term disability plans, the ability to work remotely on Monday and Fridays, a great team, a fully stocked bar cart and cold beer in the fridge, plus much more.

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