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Paid Media Specialist

Company: Highnoon
Location: Tempe
Posted on: May 9, 2022

Job Description:

Job DescriptionHighnoon is looking for a full-time Paid Media Specialist to join our media team. The ideal candidate should possess 1-3 years of experience setting up campaigns according to client objectives and strategic direction, plus managing and optimizing paid media campaigns based on performance. This experience can be client-side, or agency-side.Specific required experience should include direct platform work within Google Ads (Search, YouTube, display and remarketing) and social media platforms (Facebook, Instagram and LinkedIn).Responsibilities:

  • Perform keyword research
  • Work with account teams to develop paid media strategies and build out campaigns
  • Campaign setup and management for paid media channels including but not limited to, paid search, LinkedIn, Facebook, YouTube, display and retargeting
  • Execute paid media optimizations bases on performance and client goals & objectives
  • Understanding of keyword match types, negative keywords, bid adjustments, targeting options and other key campaign elements within Google Ads and other advertising platforms
  • Manage campaign budgets
  • UTM creation & implementation
  • Gaining insights from advertising platforms and Google Analytics
  • Track, report, and analyze performance data to extract key takeaways and ongoing opportunities for improvement
  • Execute and manage several paid media accounts
  • Work closely with account management team to ensure goals are met through paid media channels
  • Maintain expert-level knowledge and skillsets in existing and emerging platforms and technologies
  • Independently manage time and workload RequirementsThe Ideal Candidate:
    • 1-3+ years of paid media experience (client-side, or agency-side)
    • Strong understanding of paid media requirements and best practices
    • Bachelors degree in Marketing or a related-field
    • Direct experience with Google Analytics, Google Ads, paid social and programmatic advertising
    • Ability to implement tags and scripts and set up event tracking within Google Tag Manager
    • Ability to think creatively, strategically, and identify and resolve problems autonomously
    • Experience with A/B and other testing modalities
    • Excellent writing and grammatical skills; articulate when speaking
    • Ability to analyze data and provide data or evidence-based recommendations
    • Highly organized with an ability to always hit deadlines for assigned work
    • Highly experienced with Microsoft office products
    • A very strong work ethic and ability to deal with the frequently changing workload including varied projects and fast-paced situations associated with an advertising and marketing agencyBenefitsHighnoon focuses on delivering the absolute highest quality digital marketing and technology solutions to results-driven organizations. We are a collaborative team of problem solvers comprised of passionate, forward-thinking individuals on a mission to do right by our clients. Weve been ranked in the top of best places to work in Phoenix for years because we value our employees and strive for a strong work-life balance. If you see the value of a team-based environment where being motivated by and learning from your colleagues is a daily occurrence, then Highnoon may be for you. Compensation will be a competitive salary based on your past experience and what you can bring to the table. Other benefits include paid health insurance, 401k, flexible paid vacation and sick days, short- and long-term disability plans, the ability to work remotely on Mondays and Fridays, a great team, a fully stocked bar cart and cold beer in the fridge, plus much more.

Keywords: Highnoon, Tempe , Paid Media Specialist, Advertising , Tempe, Arizona

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