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Content Marketing &SEO Specialist

Company: Vive Family Support Program
Location: Tempe
Posted on: November 16, 2021

Job Description:

About the Opportunity The content marketing and SEO specialist is a new position that will help raise awareness about our country's teen and young adult mental health crisis. This position is crucial in helping to make a positive change in the world by connecting us to the clients and families that need our services.

  • If you are looking for purpose and meaning in your work as a content marketer, then this opportunity is for you!
  • If you are a self-starter, creative, analytical, organized, and want to work on something worthwhile, this opportunity is for you! We are looking for a savvy content marketing & SEO specialist to build and maintain our online brand reputation. As a content marketing specialist, you will be required to work cross-functionally with internal teams to create and optimize content across various channels - ensuring consistency with branding and messaging. To ensure success as a content marketing specialist, you should have a keen eye for detail and be highly creative. A skilled content marketing specialist should also be a storyteller and possess excellent knowledge of consumer and content trends. This represents a unique opportunity to help lay the foundation with a growing marketing team. All while supporting a company that is expanding nationwide with a worthwhile and impactful mission. Help Embark tackle our Big Hairy Audacious Goal of leading the way in driving adolescent and young adult anxiety, depression, and suicide from the all-time highs of today to all-time lows by 2028. PRIMARY DUTIES AND RESPONSIBILITIES:
    • Assist with SEO improvements and audits, including organic and local SEO directories and listings, content syndication and optimization.
    • Develop content strategies to reach our desired target audience effectively and drive marketing goals.
    • Contribute to executing and optimizing content campaigns - blogs, websites, landing pages, email, trade articles, social media, etc.
    • Create content for a variety of platforms, including blogs, websites, and social media.
    • Support overall reputation management efforts by replying to messages, cultivating customer feedback and reviews, etc.
    • Ensure company listings and directories are up to date and optimized for conversion, including but not limited to Google My Business, Psychology Today, etc.
    • Submit authored content to contributor websites to boost our digital footprint and generate backlinks.
    • Collaborate with Content Marketing Manager on creating content as needed.
    • Work cross-functionally with internal departments and be willing to lend a helping hand as needed. QUALIFICATIONS:
      • Understanding of organic SEO best practices and optimization.
      • Knowledge of SEO optimization and keyword tools including Ahrefs, SEMrush, Clear Scope.
      • Working knowledge of Google My Business, Excel, content platforms, etc.
      • Hands-on experience crafting creative content across various channels.
      • Excellent computer skills with MS Office.
      • Excellent written and verbal communication skills.
      • Minimum of three (3) years of full-time experience in content creation, marketing, communications, or similar (preferred).
      • Bachelor's degree in journalism, marketing, communications, or similar.
      • Temporarily working remote due to COVID protocol, expected to work in the office while onboarding and in 2022. Salary dependent on experience. CORE COMPETENCIES:
        • Action-oriented personality that embraces new opportunities and challenges with an ability to adapt in a highly dynamic and fast paced environment quickly.
        • Must demonstrate a strong curiosity for new marketing trends and best practices in marketing technology that apply to Embark's target market.
        • Ability to operate independently to drive results.
        • Honesty, integrity, and cultural alignment.
        • Ability to effectively prioritize and manage multiple projects.
        • Professional team player with strong project organization, communications, and interpersonal skills. Embark is an Equal Employment Opportunity Employer. Embark is committed to enriching the therapeutic and healing experience it offers through the diversity of its employees and community. Embark seeks to recruit and support a broadly diverse staff who will contribute to the organization's excellence, diversity of viewpoints and experiences, and relevance in a global society.

Keywords: Vive Family Support Program, Tempe , Content Marketing &SEO Specialist, Advertising , Tempe, Arizona

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