Sr Marketing Copywriter
Company: Freedom Financial
Location: Tempe
Posted on: February 25, 2021
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Job Description:
WHO WE ARE:Freedom Financial Network is a family of companies
that takes a people-first approach to financial services, using
technology to empower consumers to overcome debt and create a
brighter financial future. The company was founded in 2002 by Brad
Stroh and Andrew Housser on the belief that by staying committed to
helping people, you can ensure better financial outcomes for both
the customer and the business. This Heart + $ philosophy still
guides the vision of our growing company, which has helped millions
of people find solutions for their financial needs.What began with
2 people in a spare bedroom has now rapidly expanded to a vibrant
business that employs over 2,200 employees (known internally as The
Freedom Family) in two locations: San Mateo, CA and Tempe, AZ. When
you visit either of our offices, you?ll understand why our
employees have voted us the Best Place to Work for the last several
years. It?s a place where the Heart + $ philosophy continues to
thrive, where we believe that success is only achieved by doing
what?s right for our customers, our employees, and our
communities.In order to create brighter futures for our clients,
employees, and businesses, Freedom Financial Network holds itself
to four core values that have grown out of our Heart + $
philosophy: to care--for everyone around us, act with
integrity--every time, collaborate--with everybody we work with,
and get better--at what we do every day.THE OPPORTUNITY:Freedom
Financial Network is looking for an experienced digital copywriter
to exclusively support Lifecycle sales nurture and lead conversion
goals for the range of debt solutions it offers to consumers. This
role, will work closely with the Lifecycle Marketing team and will
report to the Director of Growth Creative.We are looking for a
performance-focused professional writer who approaches every
project with a positive, solutions-oriented attitude. They excel at
executing a high volume of high-quality, deadline-driven copy that
engages consumers and converts them into customers. For us to
consider you a candidate, you must be someone who thrives in an
environment where you can collaborate with others and add your
consumer-centric perspective to each project. You know how to
communicate online in a way that delights, informs, and most
importantly: converts. You are passionate about building and
nurturing relationships with customers and are skilled at
compelling action in your writing. And if you have a great sense of
humor?well, that?s a huge plus! THE ROLE:* Concept and write
engaging, concise, relevant, client-centric copy for in-product
experiences, web pages, email, print, phone scripts, SMS, video
scripts, sales nurture materials, plus anything else the business
requires to meet acquisition and nurture goals. * Mind-meld with
the Lifecycle Marketing team to fully understand their long-term
and short-term goals, challenges, process, culture, etc.* Learn
from customer feedback, client interviews, behavioral measurements,
and other data sources to gain a complete understanding of the user
mindset and experience during the form flow, post-prospect and
sales nurture lifecycle stages. * Conversion rate: Leverages the
technology infrastructure in place to do more testing in the form,
this person will collaborate with Product and the channel managers
to find ways to drive prospects to continue engaging with us.
Initial opportunities are focused on the first step in the form
(i.e., partner- and channel-specific message testing), and
subsequent pull through message testing. * Contact rate: As we look
to continue to engage prospects beyond long-form completion,
through the Prospect Experience, Drips, digital nurture campaigns,
this person will be working on copy that supports those tests and
efforts to drive contact rate improvement. * Close rate: As we
consider the marketing-to-sales hand offs and look for ways to
automate contact strategy across tactics, this person will be
responsible for the messaging and copy needed to support those
tactics and to drive increases in close rate.* Evaluate and make
recommendations to ensure consistent messaging and a more cohesive
user experience to improve conversion across lead touchpoints,
especially in-product and remarketing communications.* Fully
understand the entire user journey from awareness through
acquisition in order to identify any messaging gaps and
inconsistencies and to understand what user expectations are being
set prior to the form flow and throughout the sales nurture
experience.* Project manage content through all established
workflow systems, taking full accountability for meeting required
SLAs and Compliance approvals. Clearly communicate status at each
checkpoint, and involve stakeholders as necessary. * Collaborate
with the Sr. LIfecycle Content Writer and Acquisition Marketing
teams to ensure messaging alignment and to learn and share
messaging insights.* Consult with Director of Growth Creative
regarding brand voice consistency, performance goals, challenges,
and all other team-related issues.* Provide additional content
support for Lifecycle retention goals as needed, including
newsletter content, blog posts, emails,
etc.REQUIREMENTS/CHARACTERISTICS:* At least 6 years of experience
in digital copywriting driving acquisition, engagement, and
nurture* Experience directly driving business results in
measurable, meaningful ways and meeting or exceeding KPI goals *
Excellent verbal communication and interpersonal skills *
Experience working with Product and Engineering teams in Agile
workflow environment* Strong understanding of multi-channel
marketing campaigns (email, print, video, web/mobile, social, SMS)*
Ability to manage multiple projects and adapt quickly to changing
priorities* Strong project management skills and experience with
online tools such as Divvyhq, Trello, Jira, etc. * Ability to work
independently and exercise initiative in evaluating and managing
priorities, adjusting them as needed and supporting changes with
documentation and clear communication.* Proficient in working with
a cross-functional team to collaborate and meet deadlines*
Bachelor's degree or higher* Proficiency in Word, Powerpoint,
Excel, Google suite* Financial services writing experience a
plusCULTURAL FIT (Our Core Values):* Care (for everyone): We show
compassion and contribute to the well-being and growth of those
around us. We only pursue products that improve the financial lives
of our clients.* Act with Integrity (every time): We take the right
action even when it is hard and even when no one is watching. We
treat our employees, clients, and communities the way they wish to
be treated.* Get Better (every day): We innovate, iterate, and
improve each day. We are creative, take thoughtful risks, and
ultimately learn and recover from failures.* Collaborate (with
everybody): We strive to work together toward a common purpose by
proactively sharing information and inviting participation. We
recognize the perspective of various groups and embrace healthy,
constructive debate.WHY JOIN THE FREEDOM FAMILY?* Fast, continued
growth ? there?s a lot of opportunity for advancement* Voted a
Phoenix Best Place to Work 9 times by our employees including the
#1 spot for 2 years in a row!* Benefits start within 30 days* 401k
with employer match* 3 weeks? paid vacation (increased with
tenure)* 9 paid holidays & 5 sick days* Paid time off for volunteer
work and on your birthdayAttention Agencies & Search Firms: We do
not accept unsolicited candidate resumes or profiles. Please do not
reach out to anyone within Freedom Financial Network (FFN) to
market your services or candidates. All inquiries should be
directed to Talent Acquisition only. We reserve the right to hire
any candidates sent unsolicited and will not pay any fees without a
contract signed by FFN?s Talent Acquisition leader.
Keywords: Freedom Financial, Tempe , Sr Marketing Copywriter, Advertising , Tempe, Arizona
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